Luxury redefined.
Operations perfected.
ROW X Hospitality Group is a full turnkey hospitality management company. From design and construction to opening, revenue, food and beverage and day to day operations, we deliver every stage for owners, lenders and investors, with personalized service and exclusive experiences at every property.
Creating a sense of belonging.
We foster environments where every guest and team member feels a deep sense of belonging. By nurturing a welcoming and inclusive atmosphere, we create meaningful connections and lasting memories for all.
As a full turnkey hospitality management company, ROW X brings that philosophy to every property we take on. We step in for owners, manage the transition from the prior operator, and handle every stage from repositioning, design and construction to opening and ongoing operations, with high end accommodations, smart technology and eco friendly practices.
Redefining the process.
Vertical integration.
Vertical integration: a strategy that streamlines operations by taking direct ownership of each stage of production rather than relying on outside contractors or suppliers.
At ROW X, we own the entire process. It is what makes us truly turnkey. Six disciplines that most operators outsource all live under one roof, which means tighter quality, faster timelines, lower cost and a guest experience that feels seamless from booking to checkout.
Hotel Operations
A more efficient, faster moving alternative to legacy luxury operators. We keep fees low by design, with one goal behind every decision: stronger profitability for owners and greater accessibility for travelers.
Revenue and Marketing
A proprietary platform optimizes distribution and puts every property in front of quality, ready to book audiences. Omnichannel marketing drives direct bookings and reduces reliance on OTAs, while a dynamic pricing engine updates rates by the hour to reflect live demand and competitor activity.
Food and Beverage
With our culinary team in house, we deliver exceptional dining and control cost at the same time. Keeping that expertise internal holds fees competitive while raising the quality of every plate.
Interior Design
Our design team is the heart of every project. Not only experts but tastemakers, setting the standard for sophisticated, location driven aesthetics across hospitality.
Development and Brand
Development ensures each property meets our standards for luxury and sustainability, while brand campaigns are built around the character and local charm of each location, driving engagement and recognition.
Construction Management
Managing construction ourselves gives us full control of quality, timeline and cost. We integrate luxury and sustainability into every property while preserving the character of its location.
What very few management companies can offer.
Thanks to our vertical integration, covering hotel operations, F&B, design and construction, we deliver luxury products to market faster, ensuring seamless ownership and exceptional profitability for all hotel owners.
Separate contracts with an operator, designer, F&B group, agency and contractor, each blaming the other
One team, one agreement, one point of accountability
Months lost coordinating vendors, bids and handoffs
Design, build and operations planned together from day one
Every outside firm adds its own fee and markup
Fees kept low by design, with no layered markups
Brand standards diluted across many hands
The same people who design the experience deliver it
Heavy reliance on OTAs and commissions
Direct booking engine and hourly dynamic pricing
A third party restaurant operator takes the margin
In house culinary team keeps the margin at the property
Paid when your hotel performs.
A simple, owner-aligned structure. A low base fee covers the work of running the hotel. The rest is earned only on profit we add above a baseline agreed with you up front.
2% base fee
A base management fee of 2%, kept low by design because operations, revenue, F&B, design and construction are all in house.
12% of profit above baseline
We earn an incentive fee of 12% only on profit above the baseline we agree together. If we do not add profit, we do not earn it.
12-month first term
A 12-month first term, then the agreement continues with 90 days’ notice. No long lock-in.
Who it is for
Owner-operated independent hotels with roughly $5M or more in annual revenue, plus the lenders and investors behind them.
From first call to takeover.
Discovery call
A confidential conversation about your hotel, your goals and what is holding performance back.
Property review
We look at operations, revenue, F&B and the physical asset, and agree on the baseline together.
Proposal
A clear plan and the 2% plus 12% structure in writing, with a 12-month first term.
Transition
Our team steps in, manages the transition from the prior operator and takes over operations with minimal disruption to guests.
Operate and report
Ongoing performance against the baseline, reported transparently to you as the owner.
How we run every property.
Easy Luxury
Effortless indulgence, where guests enjoy the highest level of luxury with ease and simplicity.
Cultural Devotee
Local experiences and unique insider journeys through strategic partnerships.
Social Celebration
Generational guests, built on community and a real connection to the hotel and its neighborhood.
Seamless Innovation
Environments that spark curiosity, creativity and social interaction. Travel is an opportunity to discover.
To create a unique and memorable journey for each guest that reflects our commitment to quality, authenticity and personalized service, and to deliver lasting value for every owner we serve.
“We do not license luxury, we build it. When you control every detail, hospitality stops being a promise and starts being something you feel.”
Proven in the most demanding markets.
Years of leadership in luxury hospitality
Annual revenues at hotel and condo properties under management
Mayfair House Hotel and Garden repositioned from two star to five star, earning Two Michelin Keys
F&B revenue at The Surf Lodge, Montauk, up from $11mm in one season
The people behind ROW X.
A team of operators, designers and creators who believe hospitality is built by hand. Together they own every discipline that shapes a ROW X property, from the first sketch to the final welcome.
Rhys O'Connell, Chief Executive Officer.
Rhys leads ROW X from Miami, bringing 27 years in luxury hospitality to owners who want a hands-on operator instead of a distant brand.
His focus is owner-operated independent hotels: stepping in, running the property with an in-house team, and being paid mainly on the profit added above baseline.
Up to $50,000 per referral.
Hotel brokers who introduce an owner that signs a management agreement with ROW X earn a referral fee of up to $50,000. You keep the relationship; we handle the operations.
Best fit: owner-operated independent hotels with roughly $5M or more in revenue, including owners who want out of day to day operations, are unhappy with their current operator, or are preparing to sell.
Let's talk about your property.
Owners, brokers, lenders and investors: share a few details and our team will be in touch about a management takeover, repositioning or operational review.
Miami, FL 33138